In the corporate world, there is perspective on ‘advertising agencies being too expensive’ and why companies should hire agencies ‘if they can advertise themselves’. However, advertising agencies are the specialists in what we do, which ultimately leads to your company benefiting in terms of sales generation, as well as increased awareness and engagement for your brand. Furthermore, companies believe that dealing with media vendors directly will save them money, but we are going to discuss 10 reasons why hiring an agency is more beneficial to your company.
Why Does Your Company Need to Hire an Agency?
In the corporate world, there is perspective on ‘advertising agencies being too expensive’ and why companies should hire agencies ‘if they can advertise themselves’. However, advertising agencies are the specialists in what we do, which ultimately leads to your company benefiting in terms of sales generation, as well as increased awareness and engagement for your brand. Furthermore, companies believe that dealing with media vendors directly will save them money, but we are going to discuss 10 reasons why hiring an agency is more beneficial to your company.
10 Reasons to Hire an Advertising Agency.
Although advertising agencies are an additional cost to your business, it is well worth it! At NGAGE, our specialties include: Advertising and Design, Online Marketing, Public Relations, Social Media Management, as well as Webinars. Each department within our agency has specialists to inform and direct your company to achieve the best possible marketing, advertising and PR results. On that note, let’s have a look at the 10 reasons why your company needs an agency.
- Agencies have in-house specialists with expertise
Agencies have access to all the professional people needed for a particular marketing medium and strategy. These experts know all the different advertising methodologies and agencies have specialists in each of these mediums. Therefore, a businessman/businesswomen wouldn’t grasp every aspect that an agency would recommend for his/her marketing plan. So, trust the experts and your business will definitely see the benefits. - Agencies are a time-saver, and therefore worth every penny
Businessmen/businesswomen who deal directly with media vendors spend a lot of time going back and forth with marketing concerns, and how to actually market their brand correctly. If your business hires an agency, the business owner won’t be spending copious amounts of time on worrying about every detail of the marketing strategy, and instead can focus on running the actual business! Therefore at the end of the day, it saves the company money to actually hire an agency to take care of all the advertising and marketing for them. Do yourself and your company a favour, and hire an agency – we’ve got you covered. - Agencies are objective when deciding on marketing mediums
Advertising agencies are not tied down to a particular marketing medium. This allows for agencies to choose the best medium to suit your business strategy, without the subjectivity of media vendors getting involved. Therefore, it is beneficial for your business to hire an agency as we’ve got your best marketing interests at heart. - Agencies can bargain to get lower media rates
Advertising agencies have access to all the different media stations to market to the correct target audience. This is a huge advantage for your company, as the agency will choose the station with the best rate, ultimately saving you money at the end of the day. Since the stations know advertising agencies can compare prices with their competitors, it results in lower media costs for your business, which would not otherwise occur if you go to the media stations yourself. - Agencies have connections at media outlets
In relation to the forth reason, advertising agencies develop relationships with media outlets over time, which results in lower media rates. This would not be possible without your company hiring an agency and it is another great benefit of letting the specialists handle your marketing. - Agencies don’t need to sell you a certain type of media
Media representatives, in radio or television for example, will push to sell you a certain type of media, even if it is not suited to your particular marketing strategy. However, an agency will not just recommend a certain type of media to your company if it does not benefit your brand. Agencies ensure the best form of media is used to gain the most success and traction that is in line with your company’s marketing plan. - The success of an agency is based on your success
Media representatives earn commission by gaining new clients for their particular media company, so they are more focused on their success than on your company’s success. When it comes to advertising agencies, this is quite the opposite. Agencies nurture their clients, new and old, by growing the clients’ companies. This is because if your business is successful as a result of an agency’s marketing efforts, the agency themselves is successful. - The cost of an agency or going to the media vendor directly is usually the same
Since agencies are able to get discounts from the media vendors, the agency fee is offset for your company, as the agency had saved you that money with the media. Agencies may also not even charge a fee of their own because they receive an agency discount from the media vendors of approximately 10-15%. Therefore, it could land up being the same price whether you hire an agency or not, but the difference is that you get all the benefits and success with the agency by your side. - Agencies act as a buffer between business owners and media representatives
Media representatives can get very overwhelming, especially when many of them are trying to sell many services to your business. However, if you hire an agency, these representatives will have to contact the agency and the business owner will not have to deal with them directly. The business owner can focus on running the company, while the agency chooses the best media option with their client’s (your company’s) best interests in mind. - Agencies give your business trusted marketing feedback
Agencies are perfect for business owners to discuss marketing ideas with, and the agency will provide feedback based on your company’s interests and not on their own, like with media representatives. Agencies are a great, trusted contact to have for you to call for any advice or ideas you need to discuss for your business’s marketing strategy.
In conclusion, advertising agencies aren’t just around for show and are here to bring your business all the success it deserves. From building relationships, to giving advice, to creating the best advertising/marketing plan for your business, an advertising agency is what your business needs.
This blog was inspired by an article by Brian Park: https://lightyearmarketinggroup.com/11-reasons-to-hire-an-advertising-agency-instead-of-going-direct/
10 Reasons to Hire an Advertising Agency.
