We are recognised as a leading integrated communications agency that is able to
achieve measurable success in all aspects of business-to-business communications
through our highly-professional and dedicated business divisions.
Advertising and Design
The NGAGE team will compile a detailed media strategy for you across a range of publications and platforms, based on your particular budgetary considerations and goals. Our close working relationship with all of the major trade publishers empowers us to leverage considerable discounts for your media campaign. We also conceptualise, design and produce all forms of advertising material, from print to on-line banners, billboards, social media advertising and even posters for events and exhibitions.
Our advertising strategy is closely linked to business objectives, and we work closely with the PR team to maximise exposure for advertisers.
With an eye for Industry, NGAGE’s experienced Multimedia team offers a range of services, from project planning through to brainstorming creative concepts, storyboarding, scripting and editing, and full production and editing. From corporate overview videos, to on-site profiles of significant projects, and product and technology demonstrations, our Multimedia team has the necessary flexibility and innovation to make your company stand out in the limelight.
Lengthy technical projects and products are easily explained in a short multimedia video. As they say, if a picture is worth a thousand words, a video is worth a million!
It’s no longer a question of ‘if you should be on Social Media’, but rather which platforms are best suited to your brand, and how you will manage this online presence. On Social Media, the conversation is happening, with or without you, and our Social Media experts are making the world of Social Media relevant to industry.
Having managed the Social Media presence for clients such as The DCD Group, Bosch and Cummins, to name a few, we have proven the relevance and importance of Industrial brands having a presence on Social Media. We take the hassle of Social Media out of our clients’ hands, and we manage the process in its entirety, from content creation to online reputation management and in-house Social Media reporting across all platforms.
Whether you are looking at Social Media for brand building, generating leads, speaking directly to a certain community or attracting new employees, our Social Media team will devise a Social Media strategy linked to your objectives, and ensure that your Social Media presence is well executed and managed.
Our technical writing abilities gives our Social Media clients an edge over competitors, and strategies are closely linked to our PR, Advertising and Multimedia efforts. Our function as your agency is to advise on which platforms are worth your time and money, and which would give you the biggest bang for your buck. It’s not about ‘doing social media’, it’s about making sure you have a presence – and a back-up team - where you need it, when you need it.
As one of the only agencies that will go 2 000 meters underground for a press release, we have a love for the ‘mud and dirt of PR’. Our expertise in writing technical articles according to the style and specifications of all of the major trade publications – combined with our knowledge and understanding of the specific industries we serve – gives us the leading edge in the marketplace.
This means that all of the content we produce is targeted specifically at your industry segment and market focus. We know exactly what both editors and readers want, which ensures that you receive maximum coverage and top-of-mind brand retention and awareness.
The Public Relations arena is complicated if you don’t have the tools, knowledge and team to take on the job. As The Agency for Industry, we’ve honed our skills across a variety of industries and the media that serves them. Our PR team doesn’t just have a ‘media list’, but a personal relationship with various media houses.
Today’s buying power is in the hands of Google. If you are not on the first page of a Google search, you are no longer considered relevant. In this space, the correct keywords are everything, and our love for Industry ensures that our online campaigns for clients are reaching the correct audience.
Our online marketing team uses a set of powerful tools and methodologies to promote your products and services across the Internet. We’ve already got print, TV and radio covered with traditional marketing solutions, and we back that up with the many extra channels and marketing mechanisms available online.
Events and Exhibitions
The NGAGE team has significant experience with some of the biggest events on the exhibition calendar for the mining, construction, engineering and general industrial sectors, from Totally Concrete to bauma Africa, Electra Mining Africa and Mining Indaba. From arranging media events at your stand, through to stand-building and catering services, we can offer a bespoke service for all of your event and exhibition needs.