Recently I wrote about digital marketing and its various mediums, one of which is Search Engine Optimisation (SEO). If you missed out on this earlier blog post, you can read it here.
In layman’s terms, SEO is basically the process of getting natural/free/organic traffic from search engines such as Google or Bing. Let’s just leave it at that for now, but for a more detailed explanation in this regard, check out searchengineland.com.
Yes, you read correctly: Free traffic to your site. However, as economists say, “there is no such thing as a free lunch”. It involves a lot of work to get free and relevant traffic to your site.
To attract organic traffic to your site, there are several technical and non-technical items that have to be actioned. In fact, most SEO fundis just focus on the main components, which is what I am going to touch base with now. So, let’s take a look at these
a.) Content Management System
• Build your site on a platform that is SEO-friendly, with features to add additional elements. For example, WordPress is really awesome due to the premium themes you can purchase, and the SEO-friendly plugins that can be added.
• Yoast is a brilliant plugin that for WordPress. It also has a premium feature that can be unlocked at an affordable price that gives you the freedom to carry out SEO even further.
b.) Content, Content, Content
This is the most important element. I like to see it as the ‘Holy Grail’ of SEO:
- Writing content that is engaging and relevant and, most importantly, which contains keywords ideal for ranking.
- Always ensure it’s written for your audience. Your keywords should appear naturally in the text, headings, and subheadings.
c.) Submit your site to Google Search Console and Install Analytics
- Search Console (previously known as Webmasters) from Google is free. Once you submit your site to Google Search, you can gain some really valuable insight as to how Google is actually viewing your site.
- Furthermore, you can view showing how your site is being indexed, any crawl errors, and much, much more…find out more over
- Setting up Google Analytics or any other analytical tool allows you to drill further and determine whether or not your SEO is really working.
d.) Site Speed
- Fun fact. Well, it could be fun or devastating – it all depends on how fast your site actually loads, but did you know that your site should load within five seconds* of a user trying to access it?
- If it takes longer than that, users are bound to close the tab and not visit your site again. Shocking, I know (Deadpool Shockface). Test the speed of
- your site here.
Image source: https://imgflip.com/memesearch?q=shocked
However, there are tools to improve the speed of your site. For example, if your site is built on WordPress, you can add plugins such as WP SMUSH & WP SUPER CACHE, to name but a few. These plugins will help improve the speed of pages on your site.
e.) Link Building
- Ensure your content contains links to sites within your niche. However, ensure that these links are of a high quality, as this will help your pages/site rank organically on search engines.
- Also, contact owners of sites within your niche to have them link your site on their content, where applicable.
So, these are some of the items that need to be dealt with when working towards your SEO goals. At NGAGE, our clients have seen positive rankings, traffic, and conversions after implementing proper SEO. What are you waiting for? Get in touch with us to get the ball rolling!