NGAGE is proud to announce the launch of our new…
In August 2017, less than two months before the event, Blue Chip Lubricants (BCL) contracted NGAGE to manage the publicity, communications, and social media elements of the official launch of Q8Oils in South Africa, which took place at the Futuroad Expo 2017, part of Automechanika, which is Sub-Saharan Africa’s leading event for the truck and bus industry.
“As always, the NGAGE team delivered more than expected! As one of the smaller players at Automechanika 2017, Blue Chip Lubricants was commended for creating the most hype, thanks to NGAGE’s efforts!” – Hayley Arnesen, Sales and Marketing Director, Blue Chip Lubricants.
STATEMENT OF OPPORTUNITY
Q8Oils is part of the Kuwait Petroleum Corporation. With crude oil production levels of 2.9-million barrels per day, Q8Oils is ranked the seventh-largest oil producer in the world. Family-owned BCL completed the construction of its local blending and testing facility, and embarked on large-scale blending of lubricants from Q8Oils for the Sub-Saharan African markets. The brief was to generate as much hype as possible around the launch, and recently-concluded B-BBEE transaction, and to make BCL stand out among much-larger competitors at the expo.
CHALLENGES AND OPPORTUNITIES
COMMUNICATION CHANNELS USED
We are excited to share that our talented social team…
Over the past 12 months we have: Created 20 292…
Uniquely streamline future-proof resources before virtual experiences. Professionally re-engineer compelling…