Our social media team created a digital campaign for Pratley’s new FrogzEggz product. A total of 39 FrogzEggz-specific social media posts were generated, with 119 847 views of the related video content on Facebook and YouTube combined. All social media platforms achieved a combined targeted reach of an astonishing 1 203 648. There were 5 783 direct engagements with the brand using the #FrogzEggz hashtag. In addition, a two-hour Twitter trend was promoted to enhance this engagement, together with a four-hour static YouTube page takeover. The end result was a highly successful and targeted campaign for our client Pratley!