When our client FABCON STEEL joined NGAGE back in 2018 their aim was to drive leads for structural steel and rebar. We did a digital strategy with the core focus of driving quality traffic to the clients site. After a few months of implementing the campaign we noticed that the conversion rate was actually close to none accompanied by a very high bounce rate and weak user session.
After analysing the stats, we decided to implement a single page that focuses on the core products and services that the client offered. After creating this page we tied it to the search campaign and other digital mediums and in 3 days conversions started to come through.
Honestly, if it was not for analytics and conversion tracking we would’ve not known how users are actually interacting with the client’s website in order to make strategic changes.
With the implementation of the stand-alone page, the client to date has generated a total of 223 enquiries for their products and services out which a positive number of quotations have led to sales.