Recently, LinkedIn users from around the globe found new ways to express their thoughts on the professional networking platform.
When Facebook users indicated that they wanted more ways to interact with a post than just merely commenting or giving the post a simple ’thumbs-up’ or ‘like’, Mark stepped in and changed the game.
So let’s be honest. Reaction buttons were inevitable for the constantly-growing platform. Except in true LinkedIn fashion, the reaction buttons are more professional in order to foster constructive communication among users.
So let’s dive into them a little, shall we?
Susan got a promotion? Great! There’s now a ‘celebration’ button to celebrate a work milestone.
Love an initiative that your favourite corporation is currently doing? There’s a ‘love’ button to express your support.
One of your connections has written a really interesting blog? Hit the ‘insightful’ button.
A thought-provoking topic that you want to know more about?? You can now express your curiosity with the ‘curious’ button.
So why these specific buttons? LinkedIn studies and research took aspects like the most commonly-used comments on posts, posts that were most frequently shared, and global research among multiple LinkedIn users to see if such buttons would be understood and helpful for the online platform.
This is a great way to say “I hear you; here are my thoughts” – without even needing to comment, thus allowing the platform users to better connect and talk with their community.
Not only for agencies, but from a Business and Social Media Management perspective, these reaction buttons are perfect little information nuggets that can be used to provide additional insight into what content is pulling at which heart string. This, in turn, provides the content developer a tool box to better understand the audience, and an opportunity to provide them with a buffet of their favorite reads.
What are your thoughts on the new reaction buttons? Let us know!