Companies use the term ‘digital marketing’. Exactly what does it entail though? And how does a company incorporate digital marketing into its overall strategy to achieve its objectives?
Well, first-things-first. Let us explain what digital marketing is. Simply put, it uses electronic media (as explained below) to promote your brand and product/services. It allows a company to determine immediately which marketing activities are working, and which are not. This allows a company to make real-time changes so as to achieve a positive ROI.
Now that we have that out of the way, let’s briefly look at the various forms of digital marketing that a company can implement:
Website: A company must have a website that explains its vision, mission, history, product/service offerings and much more clearly! The goal is to provide as much information as possible via content, and to encourage repeat visits, which will transform ultimately into a lead or a sale.
Keep an eye out on our blog as we share some insightful tips on developing that clean-cut website:
Search Engine Optimisation (SEO): So your site is live: Now you need to rank above your competition on search engines. SEO is a series of steps that must be implemented to blast to the top of the Search Engine Results Page (SERPS). Want to know more about these steps?
Pay-Per-Click Advertising: About 35% of searches pertain to products/services. That’s why it’s imperative that organisations invest in pay-per-click campaigns. Pay-per-click advertising is broad, ranging from ‘search advertising’, which pertains to bidding on keywords relevant to your offering, and ‘display advertising’, which allows companies to use graphics and text to entice the target audience to find out more. Pay-Per-Click campaigns are highly effective, and provide a wealth of information to make smart business decisions.
Email: At NGAGE, we cannot stress how important e-newsletters are! E-newsletters inform and communicate with individuals who are keen on finding out more about your product/service offering at the fraction of a cost of a direct mail campaign.
Emails are proven to be effective selling tools. To ensure this, they need to be sent timeously, targeted precisely, and relevant to your audience.
Do you want to maximise the value of your e-newsletter campaigns? Simply stay NGAGE’d to our blog to learn more!
Remarketing: So you have implemented the above, and noticed a spike in traffic to your site. However, did you notice that specific users are not biting? With remarketing, you can show customised ads to entice these users to make a query, visit a particular portion of your site, or even get them to complete that transaction they keep on abandoning.
Stay tuned for more information about remarketing from NGAGE!
Social Media: This is an important medium and/or component that falls within the ambit of digital marketing. Social media allows consumers to engage with text, images, videos, and other information, with each other and companies, and vice versa. Social media is a cost-effective means for companies to reinforce their communication activities. Contact us to find out more about our social media services.
Mobile Marketing: With the proliferation of smartphones and tablets, it’s important that digital marketing campaigns are adaptable to these devices. This means advertising messages can be personalised based on demographics and other characteristics of consumer behaviour.
In addition, companies should also ensure that their websites are mobile-friendly for maximum exposure.
At NGAGE, we not only have extensive expertise in all of these digital marketing media, but also educate ourselves constantly to ensure we can deliver accordingly.
To date, our clients have seen an increase in exposure, leads, and sales. Contact NGAGE to incorporate digital marketing into your strategy!