Over many years of experience I have learnt several important lessons when communicating with a target audience. Not least of which is providing a clear, simple and noticeable call to action in all forms of communication.
So many adverts that appear across all mediums contain the following mistake: they put forward several calls to action; i.e. phone number/s, website, email address, physical addresses plus social media icons. All of these often appear in one advert which makes it extremely cluttered and the customers are not guided through one measurable channel.
Obviously, we all want our customers to contact us and the most sensible way to encourage this is to have one or, maximum two, means of doing so.
Ask the following questions, What is the best channel for customers to reach us where they are likely to have the best experience? Is it a phone call, website, email address or social media platform?
What channel do you think you can get the best results from?
Lastly, we need to start conversations with our customers and not talk ‘at’ them. We can’t enjoy good communication with customers if we don’t open discussions ‘with’ them.