Getting social at the German Design Awards 2020
From South Africa to Germany, our social team time-hopping as our client Paragon Interface, part of the Paragon Group, was awarded the 2020 German Design Award in the category ‘Excellent Architecture – Interior Architecture.’
Paragon Interface, part of the Paragon Group, recently attended the 2020 German Design Awards in Germany where it received the award in the category ‘Excellent Architecture – Interior Architecture.’
Our Social Soldiers didn’t waste a second creating a social media frenzy around Paragon’s nomination for the iconic 1 Discovery Place headquarters in Sandton.
Director of Paragon Interface, Claire D’Adorante, liaised with us over the course of four days where our social team ate, breathed, and slept all things German!
NGAGE created build-up posts prior to the German Design Awards, all the way through to the Award ceremony, where Paragon Interface scooped the award. Our social team subsequently published it on their respective platforms for everyone to enjoy!
We were able to reach over 92,000 people and achieved over 14,100 engagements during the 2 week period. It didn’t stop there, though. Paragon Interface’s win was featured on over 12 various social sites, including one of the largest groups in South Africa, #ImStaying, and the extremely popular blog ‘Good Things Guy.’