We’ve heard about it, we’ve read about it, and now it’s time to dig into it!
But this is just the beginning….
Prefixes rarely make headlines, but with Facebook’s recent rebrand, the name ‘Meta’ became a big word in 2021.
On 28 October, Mark Zuckerberg introduced Meta – a platform that brings together a range of apps and technologies under one new company brand.
But first things first.
Where does this name ‘Meta’ come from?
Freed from its usual role in English as a prefix in words like “metaphor”, “metastasise” and “metamorphosis”, it now stands alone as a proper noun, the new name of a social media monolith with the self-declared purpose of ushering its users into the “metaverse”.
How does it all work?
Meta’s metaverse will entail augmented, virtual and mixed reality technologies to provide an immersive online experience – an “embodied internet”, where users are not just scrolling, posting and commenting, but interacting in a fully-realised computer-generated world.
Think about when you watch a 3D movie or wear AR glasses – it’s an interactive experience where your vision of the real world is enhanced through digital visual elements, sound or other sensory stimuli delivered via technology.
Examples of this ‘metaverse’ already exist, with games like Minecraft, Second Life and Roblox.
At the Connect 2021 conference where Meta was launched, Zuckerberg explained that the metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world.
It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies.
Which platforms fall under the new rebranding?
For the time being, Meta is the parent company of Facebook, Instagram and WhatsApp, among other subsidiaries.
As a result of the numerous changes and in-depth discussions around this new name, and where good ol’ Mark is going with this new name, NGAGE will continue to bring you a series of blogs explaining the latest news and information – straight from the world of Meta!