The world of Public Relations is evolving; and it’s amazing to be a part of it. If you aren’t using video content as part of your marketing and communications strategy, you are missing out.
Think about it:
- Would you be more interested in reading about how a product works, or watching it in action?
- Which one has a greater probability – you hitting the click button on a two-minute podcast, or flipping through three pages of text?
This is even more relevant in the new media landscape, where communication practitioners are looking to create content that stakeholders would feel motivated to both consume and share with their networks.
A perfect example of the power of multimedia content was when the Domino’s Pizza President issued a video apology to win back the trust of the public after social media outrage over a video showing its employees acting in a highly unhygienic manner. The honest tone of the message (and being able to watch the leader speaking directly to his audience), wouldn’t have been as effective if it had been a press release.
At NGAGE, we have been implementing multimedia content in our communication strategies for more than four years. By bringing this service in-house, clients are able to take advantage of lower costs for multimedia production, which enables them to use videos more often.
This content is not only well-received on social platforms, but it complements press releases and case studies on projects, and provides media with engaging content for newsletters, online, and their related social platforms.
Browse our YouTube channel for examples of videos that we have produced, and contact us today to discuss your next multimedia production. Remember, we aren’t talking about boring corporate videos. Multimedia today is about engaging and educating your audience, and giving them something that they want to watch until the end, and then share with their peers!