Digital Marketing Trends for 2019
Hey NGAGERs, I hope you had a fantastic holiday, and that you are well-rested. It’s time to get into gear again, and make your mark in 2019!
Last year was an exciting one for digital marketing. However, 2019 has some interesting developments ahead. Let’s take a closer look:
Facebook, Instagram, and LinkedIn are still the #1 ‘go-to’ platforms. Even though Facebook had some trouble in terms of its data-breach saga last year, it still supersedes other social platforms for digital marketers. In addition, the Digital Marketing Institute has determined that Facebook’s audience is maturing. That said, be very strategic with the campaigns you implement on Facebook.
Instagram remains an amazing platform for businesses to share their marketing message in the form of an HD image or enticing video. However, after much research, it has been noted that a large number of Facebook’s younger audience is switching over to Instagram. This is unlikely to impact Facebook since it has Instagram, but again it’s a trend that social media marketers have to be aware of.
The Rise of Chatbots
This is something I have been keeping a sharp eye on. According to Techopedia, a Chatbot is an Artificial Intelligence (AI) program that simulates interactive conversations with humans, based purely on predetermined user phrases and auditory or text-based signals. Chatbots can be used for basic customer service, and implemented on social media platforms.
Chatbots are growing in popularity due to their ability to share personalised, focused interactions, without putting too much of a strain on human resources. Most importantly, they give your audience peace of mind when they interact.
Videos, Videos, Videos
YouTube is by far the ideal platform to share your video marketing message. Users can be targeted based on keywords, interests, channels, and much more, meaning your video campaign is guaranteed to succeed. Users continue to favour YouTube over other social media platforms.
However, this doesn’t mean you should neglect Facebook and the like. Lastly, an amazing benefit of video marketing is the ability to capture vast quantities of valuable data that can be analysed to determine how your video marketing efforts are paying off.
Content Will Always Be King!
Whether you writing content for social media or websites, etc., Content Marketing will always be an important element of digital marketing. However, Content Marketing is evolving. A move from general writing, with the aim of attracting broad interest, to analysing data in order to identify the intended recipients so that the quality of the content is more spot on, is the latest trend. I like to view this as Customised Content Marketing.
Email Marketing is here to stay, and remains an important digital medium for companies. Again, similar to Content Marketing, Email Marketing is evolving from general emails to automation and personalisation. Setting up email automation that is triggered when someone shows interest in a specific product/category by sharing an incentive or tutorial that’s super-personalised is highly effective.
Machines are finally catching up with the way people search, shop, and discover new things. Thanks to Siri, Alexa, Google, and other innovations, voice-searching is on the rise. This means that websites, for example, now have to be optimised for voice commands. And let’s keep in mind that, just like everything else, there are some cons attached. For example, voice searching doesn’t provide an abundance of results in the same way that text-based search shares does.
These are the main digital marketing trends we should be on the lookout for in 2019. From my perspective, I already see digital marketing platforms evolving as they become smarter. If you have any comments or insights to add to this fascinating topic, please feel free to contact us here at NGAGE. We would love to hear from you!