By Gerhard Hope The Oxford English Dictionary (OED) notes that Covid-19, a shortening of ‘coronavirus disease 2019’, has resulted in an entirely new general vocabulary as we all grapple with information overload from highly specialised scientific disciplines like epidemiology. “It is a consistent theme of lexicography that great social change brings great linguistic change, and
(NGAGE Marketing, known as ‘The Agency for Industry’, has proven yet again it is the best in its field by being recognised by MEA Markets as the ‘Best Industrial Communications Agency – South Africa’ in its 2020 MEA Business Awards. This is the latest in a long list of accolades for NGAGE, established by husband-and-wife
As an industrial marketing specialist, one of the core functions of NGAGE is to compile press releases for our clients, and to distribute these to the relevant media. Of course, the key word in industrial marketing specialist is ‘industrial’: a lot of our clients have extremely technical businesses and products. We are not preaching to
Early mornings and the dirty side of PR! We pride ourselves on going the extra mile for clients, and we think that the dirty side of PR is where you find the brightest gems! In mid-February, my client SANY allowed me to travel with them and their cameraman to capture video testimonials from clients using