23 March 2021: Public Relations has remained one of the most consistent marketing tools over the years. The coronavirus resulted in a massive and rapid shock to our economy, both in terms of job losses and business closures. However, the pandemic has also allowed us the opportunity to accelerate the future. Public Relations practitioners are
The Oxford English Dictionary (OED) notes that Covid-19, a shortening of ‘coronavirus disease 2019’, has resulted in an entirely new general vocabulary as we all grapple with information overload from highly specialised scientific disciplines like epidemiology. “It is a consistent theme of lexicography that great social change brings great linguistic change, and that has never
(NGAGE Marketing, known as ‘The Agency for Industry’, has proven yet again it is the best in its field by being recognised by MEA Markets as the ‘Best Industrial Communications Agency – South Africa’ in its 2020 MEA Business Awards. This is the latest in a long list of accolades for NGAGE, established by husband-and-wife
As an industrial marketing specialist, one of the core functions of NGAGE is to compile press releases for our clients, and to distribute these to the relevant media. Of course, the key word in industrial marketing specialist is ‘industrial’: a lot of our clients have extremely technical businesses and products. We are not preaching to