My name is Samu Hashe, and I am a Junior Account Executive at NGAGE. How did I end up working in the ‘mud-and-dirt’ of industry? The beauty of public relations – and I recently received my qualification from Boston Media House – is that every day presents new challenges. You find yourself working in sectors that you’ve never heard of before, or imagined being involved with. For instance, I thought I’d be in radio by now, and it turned out completely differently in the end.
I began working at NGAGE about eight months ago as a Junior Account Executive, in a small office of just about 20 amazing people, who constantly keep me on my toes. What is special about NGAGE is that we are a close-knit family, and we all work together. I am proud to be a member of such a dedicated team, which has not only made me feel at home, but has driven me to go so much further than I had thought was possible.
To date, I have secured three magazine covers for three of our major clients (DPI Plastics, Goscor Lift Trucks and Paragon), which has been a massive confidence booster for me. I wish to extend my sincere gratitude to our PR Director Renay Tandy for showing such faith in me, and for giving me such an incredible opportunity.
The industrial sector is as fast-paced as any other PR environment – perhaps even more so, as many of our mining, engineering, and industrial clients are at the coalface of the South African economy. This is what I always wanted, which is why I have been thriving here.
Had I ever pictured myself involved in PR for construction, engineering, and mining clients? Of course not, especially as a recent media graduate I expected to end up dealing with more traditional consumer-type clients. Instead I have found myself working on accounts like Bosch Power Tools, Cummins, the Goscor Group, ElectroMechanica, DPI Plastics, Incledon, and MSA Africa. These are major brands with significant international presence.
As a result, I wear my ‘hard hat’ with pride, and have learnt an incredible amount about PR in the short time I have been here. I have also learnt how important it is not to have preconceptions, and to always be willing to take a leap of faith, and challenge yourself to do something out of your comfort zone.