Changing ones marketing tune according to how the market itself is changing is an imperative trait of successful marketers. Whether you are a balanced Gen X or an open-minded Gen Y/Millennial/Gen Me, the facts are that this generation are a force to be reckoned with. This generation holds more power than ever before yet are

Before this question can be answered, one would first need to understand the context around the video. To do so otherwise would be misleading, and a bit like asking if you should have animation in the video, or employ a cross-dissolve, exposure blur or straight cut as a transition between shots. Without the context it

Over many years of experience I have learnt several important lessons when communicating with a target audience. Not least of which is providing a clear, simple and noticeable call to action in all forms of communication. So many adverts that appear across all mediums contain the following mistake: they put forward several calls to action;

Sitting behind my desk with my broken ankle propped up, feeling rather sorry for myself, I thought that I would take a break from my emails, and write my next post. Today, I would like to share a few DIY PR tips, for any of my LinkedIn connections that cannot afford the services of a

NGAGE – the Agency for Industry – is proud to announce that PMSA has been named our 2015 Client of the Year, and has been awarded a trophy and certificate in recognition of the company’s ongoing support of our various service offerings over the past seven years. PMSA originally signed up with NGAGE as a