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THE PASSION FOR WRITING

How I Came to Wear My Hard Hat with Pride

Monday, 18 December 2017 by
My name is Samu Hashe, and I am a Junior Account Executive at NGAGE. How did I end up working in the ‘mud-and-dirt’ of industry? The beauty of public relations – and I recently received my qualification from Boston Media House – is that every day presents new challenges. You find yourself working in sectors
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Engaging video in communications

Wednesday, 13 September 2017 by
The world of Public Relations is evolving; and it’s amazing to be a part of it. If you aren’t using video content as part of your marketing and communications strategy, you are missing out. Think about it: Would you be more interested in reading about how a product works, or watching it in action? Which
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Getting down and dirty with social media

Tuesday, 22 August 2017 by
by Ayandamantomnazane Mhlongo, Head of Social@NGAGE Dirty boots, mud-covered overalls, fog-covered goggles, and venturing 100 m underground and 100 m high – it’s all in a day’s work at NGAGE. This is one way to describe the industry that I now find myself in and, through this description, no-one would be able to guess what
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Working for a company like NGAGE, one might find yourself in situations that land you six feet under…

Monday, 31 July 2017 by
Nomvelo Buthelezi, Public Relations Manager at NGAGE   Well, I didn’t die. I swear I came close to it, but I survived my first trip underground at a mine in Rustenburg, where I went 4 km down below!  I mean, I have worked in the mining industry for more than six years, starting out as
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Fill in this form, pleeeeasse! (Marketing Strategy)

Wednesday, 28 June 2017 by
Marketing Strategy
Over the years in marketing strategy, every client I have come across has one marketing objective in common, and that is: ‘Get Leads’. It is obvious that every company needs to increase sales, and now that marketing technologies have moved so far along, this objective is ever more achievable.   As an industrial marketer, I
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