The Comrades Marathon took place yesterday, which had me glued to my TV screen – especially for the last 30 minutes before the gut-wrenching cut off. This is a bit of a family tradition, which sees us (and by us, I mean ME) screaming, “for goodness sakes, RUN!”, followed by “OH NO, SHAME!” at the

Facebook is removing the third-party ad-targeting options built into its advanced audience options, known as Partner Categories, the website socialmediatoday.com reported on 3 April. Partner Categories is a powerful marketing tool to reach users based on their actions external to Facebook. It allows advertisers to target users with the correct marketing message, at the right

A multi award-winning marketing agency in Meyersdal is looking for a dedicated and enthusiastic full-time Account Executive to join its young and hardworking team. The successful candidate needs to be great with people, have at least two years’ experience as an Account Executive in an Agency environment, a reliable vehicle and driver’s licence, excellent administrative

On 11 January, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, family and groups”. As the changes roll out over the next few months, businesses will most likely see a significant decrease in organic reach. While nobody knows exactly what the impact of the news-feed changes