Socially Correct… When I search for industrial companies to cold call and offer our services at NGAGE, my first go-to is the company’s website to see the type of content available, what the brand looks like and the tone of the brand. I search for any editorials written about the company, adverts placed and, more
Recently, LinkedIn users from around the globe found new ways to express their thoughts on the professional networking platform. When Facebook users indicated that they wanted more ways to interact with a post than just merely commenting or giving the post a simple ’thumbs-up’ or ‘like’, Mark stepped in and changed the game. So let’s
In 2002, serial entrepreneur Reid Hoffman saw a new way of working, and built a company around that vision. Reid started LinkedIn, the social networking site for professionals. Today, it boasts more than 500 million members from more than 200 countries, and executives from every Fortune 500 company. That alone is a pretty impressive statistic
As an industrial marketing specialist, one of the core functions of NGAGE is to compile press releases for our clients, and to distribute these to the relevant media. Of course, the key word in industrial marketing specialist is ‘industrial’: a lot of our clients have extremely technical businesses and products. We are not preaching to
