In the corporate world, there is perspective on ‘advertising agencies being too expensive’ and why companies should hire agencies ‘if they can advertise themselves’. However, advertising agencies are the specialists in what we do, which ultimately leads to your company benefiting in terms of sales generation, as well as increased awareness and engagement for your
Stuck at home during the coronavirus pandemic, with movie theatres closed and no restaurants to dine in, we’ve been spending most of our time online. According to a recent report by Socialbakers, the state of social media and digital marketing has changed drastically and we have changed the way we use the internet. Now
The Oxford English Dictionary (OED) notes that Covid-19, a shortening of ‘coronavirus disease 2019’, has resulted in an entirely new general vocabulary as we all grapple with information overload from highly specialised scientific disciplines like epidemiology. “It is a consistent theme of lexicography that great social change brings great linguistic change, and that has never
By Renay Tandy, Public Relations Director at NGAGE – The Agency for Industry In South Africa, over 23 million people are active on social media. It’s no longer a question of ‘if’ your business should be on social media, but rather ‘How do I manage this presence properly?’ I run an industrial marketing agency that