Do you know your Custom Audiences? At NGAGE, we are all about staying up-to-date with the latest trends and best practices. But sometimes, it’s important that we go back to basics. And this is where I recently took myself…back to basics with custom audiences. Let’s start off by describing what custom audiences are before we

Socially Correct… When I search for industrial companies to cold call and offer our services at NGAGE, my first go-to is the company’s website to see the type of content available, what the brand looks like and the tone of the brand. I search for any editorials written about the company, adverts placed and, more

Recently, LinkedIn users from around the globe found new ways to express their thoughts on the professional networking platform. When Facebook users indicated that they wanted more ways to interact with a post than just merely commenting or giving the post a simple ’thumbs-up’ or ‘like’, Mark stepped in and changed the game.  So let’s

In 2002, serial entrepreneur Reid Hoffman saw a new way of working, and built a company around that vision. Reid started LinkedIn, the social networking site for professionals. Today, it boasts more than 500 million members from more than 200 countries, and executives from every Fortune 500 company. That alone is a pretty impressive statistic