Russell has 19 years experience in marketing, starting out as a graphic designer when websites were still cool. He completed his IMM in 2011 and started NGAGE Marketing. He has a passion for marketing, digital and strategy which he often uses to put his family to sleep with his in-depth stories on new marketing techniques.
Over the years in marketing strategy, every client I have come across has one marketing objective in common, and that is: ‘Get Leads’. It is obvious that every company needs to increase sales, and now that marketing technologies have moved so far along, this objective is ever more achievable. As an industrial marketer, I