As the biggest on-line professional networking site, LinkedIn is an obvious first choice when deciding where to post your job ads. This is because:
- Jobs on LinkedIn can be found easily.
- They are searchable by location, job title, and salary.
- Postings are guaranteed at least ten applicants per vacancy.
LinkedIn Job Adverts are cost-based
This depends on the geographic location of the candidate required. For example, a job advert for a position in Johannesburg and Cape Town is five times more expensive than for a position in the North West.
If you’re a construction company that is always expanding, with a continuous number of vacancies that need to be posted, then LinkedIn Job Adverts may be a costly route. However, don’t write off LinkedIn just yet – there are ways of posting your jobs there for free, and who doesn’t love a freebie?
If your company already has a dedicated LinkedIn page
You post news and updates for clients and customers, so why not use this to post jobs? Again, there are many advantages to this strategy:
- Others who have liked your company page can share the post, like it, or comment with names of people who might be interested.
- All of this activity will show up on third-party newsfeeds, generating a lot of exposure.
LinkedIn company pages now have a dedicated ‘Job’ button
This makes it easier for professionals who have liked your page to apply for a job. There are many other benefits:
- It helps other LinkedIn professionals locate all the jobs listed for your company in one place, instead of spamming the LinkedIn timeline with the same questions.
- This version of job posting is virtually free, and can be done without any targeting or deadline as to when the advert becomes inactive.
However, LinkedIn isn’t the only platform changing its layout to make it easier for companies to post jobs and for professionals to apply for these. Facebook is second in line:
- It has introduced a ‘Job’ button and tab on its latest layout update.
- Businesses and people already use Facebook to fill vacancies and find jobs.
- It is officially rolling out exciting new features that allow for direct job posting and applications.
We all know Africa is the next best thing
Businesses from South Africa, and a few other African countries, are now able to post job openings, and future employees will be able to find those posts on their page, or in the new jobs bookmark, quite easily. This helps businesses find qualified people in the exact same place where they’re already spending their time—on Facebook, and on mobile.
Creating a job post, tracking applications, and communicating directly with applicants
After posting a job, Page admins will be able to review applications and contact applicants on Messenger, all on mobile and in one place. And they can boost job posts to reach a larger or more relevant audience.
Facebook has tested the new jobs experience in parts of South Africa
While it’s still early days yet, businesses are already filling vacancies. The experience is simple for applicants, too:
- Job posts may appear in their News Feed, in the new bookmark for jobs, and alongside other posts on business Pages.
- When they click on the Apply Now button, a form will open that’s pre-populated with information from their Facebook profile.
- Applicants can always review and edit their information before submitting it.
Are you experimenting with the job-posting functionality? Let us know about your experience!