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AEG South Africa Launch

UPAT launched a high-quality, simple-to-use, and cost-effective power-tool brand which has been added to the UPAT stable in the form of AEG POWERTOOLS. This is the first time that Upat has a dedicated power tool brand for the retail and reseller markets. UPAT identified a gap in the market for a high-quality, simple-to-use, and cost-effective power-tool brand and tasked NGAGE with its launch.  NGAGE hosted a media day on the 26th of July 2018, from the media day we managed to receive high-level coverage from highly acclaimed publication Men’s Health. We got a R114 022.15 worth of coverage.  Check the feature here.

  • CLIENT UPAT
  • YEAR 2018
  • WE DID AEG South Africa Launch
  • CATEGORY
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